African offspring. Arabian tinged. British bred. Globally yours.
“One of the Middle East’s most inspirational women” by Dubai’s VIVA.
About Rozan Ahmed

Rozan Ahmed has been labeled all sorts of things: Cultural integrator, PR guru, activist, writer, soiree host, brand consultant, socialite, entrepreneur, motivational speaker, influential, the Middle East's African Queen (that was special), powerhouse, activist (?), enigma, the list goes on. As founder of bougi, Rozan has mused with the entire world, creatively contributing to the arts and social development on a multitude of barrier-breaking platforms. She counts a global network of stars, business leaders, trend influencers and political figures as her trusted black book, fashion as a wearable art form, 'primitive' as the smartest, intelligence as key, music as God's medicine and Africa, as the future.

through social media, TV & radio appearances, panel discussions and training sessions. She sheds light, opinion and insight into her world, her experiences and what it means to be socially and conscientiously entrepreneurial. She breaks down the fundamental relationships between creativity, culture and commerce, consumer and producer, identity and ownership. Rozan’s audiences span far and wide, from UN peacekeepers and corporate executives, to high school students and young aspirants in music, media and the arts.


and passionately dedicates time and energy to empower, motivate and inspire those less fortunate. Rozan has represented, advocated, campaigned and supported a number of programs across her home continent of Africa, the US and the UK, including Inspirational YOU, Young & Gifted, We Want Peace, the Africa Yoga Project, amfAR, Artists for Peace & more.


as an established think tank when it comes to positive projection, harnessing her consultation skills, international networks and trusted strategy building in public relations, cultural analysis and suited connection. A unique commercial choreographer when it comes to brand management, a renowned events expert in all things truly memorable, an admired host, writer, columnist and guest speaker (whenever possible) and an overall advisor, enthusiast and believer in Corporate Social Responsibility. A formidable female force, in short.

Rozan's impressive list of projects, collaborations and creative endeavours reads like a “who’s who, what and how” of global accomplishment.


stories, articles, thoughts, observations. She incessantly believes in celebrating her all-seeing realm of both aspiration and inspiration. Documenting her global journey with a view to shatter what is essentially forced through the screens of mainstream. Breaking barriers, unraveling ideas and exposing cultural beauty.

Her monthly lifestyle column, as seen in the Middle East’s Oh La La magazine, has become one of the region’s most popular reads. Other such social commentary and captivating features can be found in the UK’s RWD magazine (as one of the title’s founding members), Grazia, Dubai's D'Journal and of course, bougi.

'One of the Middle East’s most inspirational women' - VIVA Dubai... 'The Queen of Soirees'- GRAZIA Bahrain... 'Invaluable' - the United Nations... 'The woman who can' - BBC Radio 1Xtra... 'The Middle East's African Queen' - POSE Dubai... 'Formidable' - DRUM Kenya... 'A mogul in the making' - DSTV’s Africa Magic... 'Eloquent, passionate and influential' - POSE Dubai
As seen and associated with...


Rozan Ahmed is bougi's Founder, Editor & Managing Director. She describes the popular brand as a "wonderful little world of like-minded brilliance". A positive array of words, people, projects and special events. A bright community. An institution of content correctness. A celebration of truth. A gateway to what is ethnically, artistically and culturally better, in the Middle East, Africa, UK, USA and anywhere else where greatness may be found to abound. A renaissance in grand. An inspirational observation of what's really good. A stamp of vetted approval. Refining and redefining. A voice, stage, hub and intelligent movement in cross-cultural creativity. An unabashed route forward in doing, being, highlighting and rewarding the best.
The web mansion

Our official home. Come in. Take a stroll. Read. Gaze. Love. Connect. And collaberate.

Better know

Stories, opinions, columns and shows. Events, products, galas and woes. Faces, fashion, views and slews. Everything you absolutely need in your good life.

Making it happen

Collaberations in creativity. Curation. Consultation. Memories and moments. It's what we do best. With the best.

The Column
All good everything

The Middle East's popular monthly muse, as penned by Rozan Ahmed.

Our Gossiper

Emerse yourself in all things bougi. Follow and fly.

Our Spokesperson

Bless your newsfeeds. For it is a LIKE that will soon become love.

The Boutique

Just stuff. Beautiful bougi stuff. For us to show off. For you to buy..

Visual bougi

See official media coverage of bougi's latest endeavours on YouTube.

Instagram + sights + updates + fashion + thoughts + statements + loves + loathes + food + music + best = @IamRozan

'One of the Middle East’s most inspirational women' - VIVA Dubai... 'The Queen of Soirees'- GRAZIA Bahrain... 'Invaluable' - the United Nations... 'The woman who can' - BBC Radio 1Xtra... 'The Middle East's African Queen' - POSE Dubai... 'Formidable' - DRUM Kenya... 'A mogul in the making' - DSTV’s Africa Magic... 'Eloquent, passionate and influential' - POSE Dubai
Bahrain Confidential
bougi… A brand associated only with excellence.
Drum Magazine
Rozan Ahmed knows all about taking PR to a whole new level.
Electric Firefly
Internationally renowned as an innovative personality.
Fashion We Like
Rozan has advocated programs in the UK and East Africa.
One of the region’s most sought after events experts.
Glamourous, well spoken, and a natural thinker.
Time Out
The Jet setter.

Viva Middle East
One of the region’s most inspirational women.
Gulf Life
Born to bougi.

Grazia Middle East
The Soiree Queen.

Grazia Middle East
Why have a birthday when you can have a whole month?
Time Out
We caught up with bougi’s enigmatic founder.
Oh La La Magazine
A woman in power.

Arabia Motors
bougi does it again.

Bahrain Confidential
bougi's "F1 Dinner & Dance" was the Grand Prix's most memorable party.
Bahrain Tribune
Bahrain's Grand Prix will be complimented by Rozan Ahmed.
Gulf Daily News
bougi, the GCC's premier lifestyle platform.
Global People
Rozan Ahmed breaks down her new years resolutions.
POSE Dubai
She is simply pioneering - across the board.
The Premier Column
Monthly musings, thoughts and sweet nothings, with Rozan.
Editorial equiries. Speaking engagements. Appearances. Collaberations. All things bougi. Or just generally.
PO box 114 124 DUBAI UAE